rayfish footwear

Grow your own Sneaker

Genetic Engineering

First came mass production for sneakers, then came mass customization. Now, Rayfish Footwear has pioneered bio-customization. Using the online tool, you can design the pattern and color for a pair of stingrays, and scientists at Rayfish headquarters will create a custom strand of DNA to implant in fetal rays. The fully-grown stingrays bearing your unique design are then turned into a one-of-a-kind pair of leather sneakers. Rayfish Footwear harnesses the beauty of nature and the power of genetics to engineer the world’s most exclusive shoes.

Designer: Van Mensvoort, Meijdam, Kaayk, Jansen